A Q&A “About us”
When and how was Alisa Nicole Swimwear started?
A.N.S. was launched in 2016 with Alisa Nicole being the sole designer behind the label. Alisa has been altering and tailoring her own clothing and swimsuits her whole life. The seed that started A.N.S. came into fruition while she was living in a beach town called Manly in Sydney, Australia.
“I had just moved to this picturesque neighborhood that sits on a peninsula so it's surrounded by beautiful crystal blue water. I started spending a lot of time on the beach and I could see there was a need in the market for better fitting swimwear for active girls and women with curvier frames. I knew I needed to fill that need because I was precisely that person who could not find a swimsuit that fit and flattered me straight from the store. I would try a swimsuit on, buy it, and once on the beach realize the fit made a 180 turn for the worst just by laying down or swimming. So I designed a swimwear line that fit my shape, incorporated beautiful soft fabrics, and ticked every box I was looking for in a swimsuit collection” - Alisa Nicole
How is A.N.S. different from other swimwear labels?
There are many beautiful bikinis out there, and if you have a smaller chest size, a long torso and slim hips, you are bound to look wonderful in one. However if you are somewhere outside that mold, you might feel regulated to matronly seeming swimwear that doesn't necessarily appeal to your aesthetics. It may fit you well, but not be your style, or it may appeal to your aesthetics but you are constantly shifting the fabric here or there and trying not to fall out of it.
“I wanted to create a swimsuit that could take you from swimming laps, playing volleyball, having lunch with your family, to relaxing on the warm sand while reading a good book. I didn’t want the wearer to have to change from a 2 piece, to a 1 piece or from an athletic style to a sexy style depending on the activity. I wanted a new type of style that simply worked for everything and didn't box in the wearer” - Alisa Nicole
What is A.N.S. inspired by?
The beauty of the Australian coastline, animals, minimalism, and the essential ‘got to have it all’ attitude of a New Yorker.
“You can surf in Hawaii, snorkel the great barrier reef in Australia, chill in geothermal pools in Iceland, float in the dead sea in Israel, and rock the paddle boat in Lake Zurich. There are so many adventures to be had in your favorite swimsuit and it all starts with finding the perfect one for you”- Alisa Nicole
Who is the A.N.S. woman?
An A.N.S. woman is someone who feels empowered by her strength as a woman and relishes the chance to try something new everyday. It is someone who says yes to a day of kayaking, building sand castles with her children, or to a delicious grilled fish burger on the beach. It is an adventurous woman who lives life to the fullest every day and makes her happiness, her top priority.
"It's about creating swimwear that fits women, exactly the way they are and not making them fit a trend or mold. It's about letting a woman create her own style, and when this happens, she becomes her most free and best self"- Alisa Nicole
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